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Our Badge & Logo

We are incredibly proud of our official badge and logo. This is because it so successfully reflects a combination of meaningful contemporary and historic symbols and tells its own story of Lambeth. When something is designed with deep meaning at its core, then it often feels (after the fact), like it could not have been designed in any other way.

Lambeth's Story

Borough of Diversity

As the 2022 Mayor of Lambeth Pauline George said at the Lambeth Town Hall graduation ceremony: the whole of Lambeth celebrates the vibrant mix of diverse communities throughout. It could be said to have Diversity at its centre, both symbolically and geographically, with Brixton and the Black Cultural Archives in the middle of the borough. Lambeth’s modern identity is bound together with the many stories of the Windrush Generations and migration. The Lambeth Tour Guides badge celebrates this symbolically with many interlinking colours, with black at the centre of this prism.

Of course, the logo also celebrates the Venn Street connection in Clapham.

Venn Street.jpeg

Introducing the Logo

During the Lambeth Town Hall Awards Ceremony Jenni presented the symbol of the official badge:

“We’re proud to be launching the badge of Lambeth Tour Guides Association – bright, distinctive and modern, the interlocking circles represent diversity and inclusion.  Our colourful logo has further relevance in Lambeth - you may recognise the circles as a Venn Diagram, invented by the mathematician John Venn.  He was the grandson of John Venn, Rector of Holy Trinity church in Clapham, who was part of an influential group of social reformers and anti-slavery campaigners.  Next time you are passing Venn Street in Clapham, have a look at the street sign.”


“Lambeth is also the home of the Florence Nightingale Museum which honours the famous nurse.  Do visit the museum to find out about her other achievements - did you know she was one of the foremost statisticians of her day? She explained her research findings in pictorial representations which were the forerunner of what we know today as pie charts, so we hope she would have approved of our colourful circles.”

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